Creative Direction
Art Direction

• More than 4,800 fans played

• 125 hours of gameplay across 16 days

• 174% increase in audience engagement year on year

A music-inspired activation designed to help tennis fans better understand Yonex's role as the official string partner of the Grand Slam tournament.

Yonex has been the official string partner of the Australian Open (AO) for five years. But fans at the event had a low level of understanding of the impact that the right strings can have on their game.

Tennis fans love the game. Many who go to watch the AO also play recreationally. We tapped into their passion for the game to tell Yonex’s brand story in a way that tennis fans could relate to–through play.

The result was Yonex Fine Tuned–a tennis-inspired music video activation to test the precision and accuracy of fans and showcased the importance of high-quality strings. The game itself combined on-screen content with a real tennis racquet-style guitar that featured four colour-coded Yonex strings running up its neck.

When a song played, the strings would come to life on-screen, with tennis balls running along them in time with the music. As the tennis balls reached the bottom of the screen the fan earned points by striking the corresponding physical Yonex strings protruding from the screen. The more accuracy and precision, the higher the score.

Yonex Fine Tuned was a smash with fans.

Brand Experience
Environmental Concept Design

ISSUE

IBM are an innovative and technology solution powerhouse, where their partnerships with agencies like NASA, has helped propel space exploration. As great as they are, there is generally a disconnect between what people think they do and what they actually do. GPJ needed to change this perception, and reframe the discussion when it comes to IBM.

INSIGHT

IBM are the leaders on cognitive technology and have discovered that Innovation lives at the intersection of humanity and technology, people and products, intelligence and emotion, art and science, design and business.

IDEA

Intersection
Where Humanity Meets Technology

To completely reimagined IBM’s main brand experience. THINK. GPJ delivered a brand narrative around the theme ‘Intersection: Where humanity meets technology’. GPJ then designed an experience that encapsulated this theme and curated innovative journeys where attendees could touch, discuss and be apart of emerging technologies that help humanity solve complex problems, from critical business growth challenges, to reaching the moon.

IMPLEMENT

Through design thinking, we delivered an experience that encapsulated IBM solutions and curated innovative journeys where attendees could touch, discuss and be apart of emerging technologies that is helping humanity solve complex problems. Countless workshops and ideation sessions helped drive our designs into what became a brand experience that changed perceptions and our strategic platform created a new norm for IBM.

RESULTS

Trended number 1 on live day, which was May 4th, beating the normal chatter surrounding 'May the 4th'.

Creative Direction
Art Direction
Design

Oscar is a spectacular full-length ballet by Tony Award-winning choreographer Christopher Wheeldon based on the life and writings of Oscar Wilde.

For the world premiere of this new production The Australian Ballet required an original brand design and design system to encapsulate the whimsy, drama and breathtaking visual storytelling of this ballet.

The themes of the story, the beauty of the ballet and the symbols of Wilde’s time were used to develop a design that became an attention-grabbing focal point of the entertainment media landscape. Through our choice of colour and design hierarchy a design system to introduce this production to a new audience and delight the ballet's existing audience.

Campaign assets included online media, OOH, onsite theatre signage, onsite activation installations, social media, digital display, video content, photography and animation.

Cannes in Cairns is Australia’s favourite adland creative festival. Featuring over 100 speakers it is where more than 1000 attendees find out what is new and next.

The Brief
Conceive, create and design engaging expo spaces for the festival sponsors that tell the brand story, engage the audience, takes inspiration from the festival location and stays within budget constraints.

Expo sponsors include: Foxtel, Samsung, LiSTNR, LADBible, Twitch, Taboola, StackAdapt and Teads.

Design Direction

To celebrate the launch of their new Rouge Volupté Shine lipstick YSL hosted Sydney's first ever Beauty Night Out.

GPJ was selected as the event marketing partner by YSL to produce launch at the Sydney Town Hall with a variety of makeup experiences and entertainment.

With over 400 VIPs in attendance special guests walking the pink carpet included special guest of YSL Beauty International supermodel Gemma Ward alongside models Jodi Anasta, Samantha Harris, Joanna King, Zoe Cross, Lola Van Vorst, Taylah Roberts, Monika Radulovic, Renae Ayris, Yaya Deng, and Zippy Seven.

#YSLBeautyNightOut

Brand Identity
Art Direction
Project Management

Velvet is an award-winning hit show that was created by Craig Ilott and Peter Rix and commenced performances in 2015 at the Adelaide Fringe Festival.

Nominated for an ARIA Award and the winner of four Adelaide Fringe Awards including “Pick of the Fringe” and “Best of Fringe”, this scintillating show that shocks and surprises at every turn has played sell-out seasons at the Edinburgh Fringe, the Brisbane Festival, the Sydney Opera House, Perth’s Fringe World, Ten Days on the Island in Hobart, and now sets sail on the Norwegian Cruise Liner ‘The Jewel’!

Velvet is disco-fuelled circus/burlesque cabaret, this sexy, spectacular, sparkling and slightly sado-masochistic show channels the original Studio 54 nightclub. Dazzling acrobatics, disco divas and seductive chanteuses in a hot, pulsating atmosphere.

‘VELVET’ is a fantastic sensory overload – funky, fresh, fun and sexy.

“This trip to Boogie Wonderland is a gold-plated hit.” – The London Times, UK

“VELVET completely redefines cabaret as a disco inferno… shocks, surprises and scintillates at every turn. Each and every act had the audience roaring with delight.” ***** – Adelaide Advertiser

“If you’ve a penchant for disco, sequins, or a damn good show, look no further. Just leave your inhibitions at the door.” – Rip It Up.com

“A winning mix of nostalgia, dance music and circus twizz.” – Sydney Morning Herald

“One of the most exciting, engrossing and intelligent pieces of theatre I’ve seen this year.” – Daily Review

“Expect pure, unadulterated fabulousness, liberally sprinkled with sequins and wrapped up in a thumping disco soundtrack.” – City Arts Hub

Design System
Creative Direction
Art Direction

In 2025 Melbourne Park rebranded its entertainment precinct with a new name, brand, messaging and look.

THE CHALLENGE

What was missing was how the new brand design could be interpreted through the eyes of its audience. And then how it would be applied to the consideration phase of the marketing lifecycle especially for event specific collateral.

Then create a design system that can be easily rolled out for artist announcements in a fast moving environment while maintaining brand voice and design.

HOW

By using the new brand elements we created a brand story for the audience to relate to at a personal level and communal level.

The repetition of artist and event imagery reflects the “WE” of “Where We Play”, representing the shared experience of the crowd.

WHY

Each audience member sees the same moment from a slightly different angle. These layered perspectives form a vibrant visual texture, capturing the individual and collective energy that weaves the fabric of Melbourne Park.

OUTCOME

Successfully secured the client after delivering initial design concepts that demonstrated clear creative value and direction Leading to ongoing design work for future event campaigns.

Art Direction

IBM Watson helps tackle melanoma. 

IBM partnered with MoleMap and Melanoma Institute Australia to undertake research to advance the identification of Melanoma. An inviting, educational and fun skin check and assessment facility identified skin conditions, captured data for future research and raised awareness to the 40,000 Bondi beach goes per day. 

This two-day event at the iconic Bondi Surf Bathers Life Saving Club over a busy sunny summer’s weekend saw beach-goers, surfers, life savers and even Sunday nippers talk with IBM Watson through a smart mirror extracting key information like their age range, gender and even if they were wearing sunscreen. 

This data was combined with weather information to determine the person’s risk of sunburn with the UV rating at the time of day. The de-identified data gathered from the assessments and checks contributed to IBM research in association with Melanoma Institute Australia and Molemap to teach Watson to detect melanoma. 

Brand Identity

Art Direction
Project Management

A theatrical concert series slated for 2023 celebrating the life and work of the Queen of Soul, Aretha Franklin.

Performances will play at Sydney Opera House, Melbourne’s Hamer Hall and Brisbane’s QPAC featuring a five-member cast of wonderful female singers. Narrated and Directed by Jada Alberts.

Art Direction

Metallica ‘Six Feet Down Under’ Parts 1 & 2 are a limited edition commemorative live EPs by American heavy metal band Metallica. Released in Australia and New Zealand only through Universal Music. It has been sold by Trans-Tasman record stores, Metallica online store and iTunes only. The EPs contain fan recordings of live songs from the band's archive that were never released and new live recordings from recent Australia and New Zealand shows.

Art Direction

Wine Australia: Far From Ordinary was a showcase of the storytelling of Australian wine and wine making in an immersive experience.

Activating in New York the pitch was to surprise and delight the audience with in a poetic visual, audio and tasting experience.

Creative Direction
Art Direction
Storyboarding
Content
Graphic Design
Photo Manipulation

Photographer: Ben King
benkingphotographer.com

Sunset Boulevard was a new production of the classic Andrew Lloyd Webber stage musical that performed in Australia starring Sarah Brightman in 2024.

THE CHALLENGE

Create interesting content pieces through the course of the marketing campaign for a production that was struggling to sell tickets in its initial weeks.

HOW

At certain tentpole moments of the campaign we conceived, storyboarded, art directed, shot and edited several content pieces.

The focus was to spotlight the cast and their talent while capturing a style of 'Old Hollywood', a central theme of the story.

OUTCOME

We were able to create an approach that yielded a surplus of material that could be shaped and reshaped across the campaign to lift the profile of the cast, the production and increase ticket sales as the season progressed.

Music Video: Link

Cast Announcement: Link

TVC: Link

Instagram Reel: Link

Creative Direction
Digital Brand Experience
Art Direction

Client: IBM
Product: Watson API Technology

Promote IBM partnership with Fashion Designer Jason Grech to the general public through social media.

User allows access to Facebook photo album

Watson analyses a person’s fashion style, colour choices, fit, etc.

Watson suggests a dress from the Jason Grech collection best suited to that person.

Option to buy now and social media sharing.

#MyJasonDress

Creative Direction
Art Direction
Storyboarding
Content
Graphic Design
Photo Manipulation

Photographer: MGH Photography
www.michellegracehunder.com

Videographer: Robbie Smith
www.instagram.com/bybob.co

Hadestown is a Tony® and Grammy® Award-winning musicalthat made its Australian premiere in 2025.

After a successful creative pitch process we were tasked with capturing and creating engaging content for the course of the production season.

THE CHALLENGE

Create interesting content pieces through the course of the marketing campaign for a production that was widely unknown by an Australian audience.

HOW

At certain tentpole moments of the campaign we conceived, storyboarded, art directed, shot and edited several content pieces.

The focus was to showcase the cast and their talent while educating the audience on the themes and story of the production.

OUTCOME

We were able to create a visual style across photography and motion that set the benchmark for how the campaign would be seen as the season progressed. Resulting in a successful marketing strategy and sold out performances across the season.

Youtube: Link

Instagram: Link

Photography
Art Direction

In Their Shoes was a collaboration between Warner Music recording artist and Converse Sneakers to raise money for Cancer Awareness Month.

Over 18 months Warner Music created 70 pairs of hand designed Converse sneakers from their most celebrated artists.

Some of the contributing artists included Bruno Mars, The Black Keys, Ed Sheeran, James Blunt, New Order, Kimbra, Macklemore and Ryan Lewis, Red Hot Chili Peppers, Linkin Park, Michael Buble, Paramore, You Am I, Moby and Skrillex.

A special VIP showcase event was held in Sydney to display the works of art with performances from Sydney’s elite musical talent.

All pairs of sneakers were auctioned through eBay with all proceeds going to cancer research.

Art Direction
Branding
Social Campaign

Australia's sustainability-focused retail movement!
A retail marketplace where sustainability is the top priority
Encouraging customers to buy better.

Brief

Create a brand look and feel that is modern, fresh, on trend and in line with the Green Friday brand.

Design digital and social assets for the tease, launch, sustain and final hours stages of the campaign.

Design a suite of brand assets to be used in a modular structure for ongoing online and social assets created in-house.

Project Management

Deliverables: 600+

WHAT

A 3 week festival created to help you live your best life / live your fest life

HOW

Create an online festival vibe. Parallel all the festival touchpoints a person would encounter at a festival (Tickets, VIP lanyards, Setlists, Backstage passes, Food Trucks, After Party) and transfer them to the Ryderwear fitness world.

WHY

This allows us to be something more than just a sale, it’s an immersive experience designed around our community living their best life, using festival visuals and concepts.

Based on research, virtual festivals (and even a few IRL ones) are on-trend right now.

This also gives scope to have different activations and ideas across the entire three week sale period.

Art Direction

Approach:

Simple, Clean & Minimal

Strength is represented through strong photography, strong

messaging & a strong concept.

Strong photography is executed through deliberate and direct

techniques. This may include:

• Posing of model - dynamic, relatable & highlights fits

• Highlighting the product design & features - e.g. supportive bra

• Direct eye contact & position of head - shows confidence

• Position of camera - encourages engagement and relatable with the model from positioning

• Lighting - inviting, encouraging, welcoming

• Strong messaging is executed through a particular yet consistent tone of voice. This may include:

• Present tense - “Made to move with you”

• Short & punchy - “Love yourself NKD”

• Confident, positive, inspiring & relatable language

Strong concepts are executed through thought out ideas to ensure

every aspect is considered to ensure it aligns with the company’s

aim and values.

• The how, what and why to each project

• Considering all details

• Thinking about how this will impact our consumers

Our branding needs to compliment, not compete. Think of our

website like a portfolio, let the product speak for itself. Being subtle

with our design and use of colour will allow our products to shine.

We don’t want our design to compete & complicate the portfolio,

otherwise there will be too much noise, and elements competing.

Branding Characteristics:

• Highlight & direct focus to the photography

• Keep iconography simple

• Less is more, embrace white space

• Elements not to be placed on photography - let it speak & shine

Simple, clean & minimal will portray a modern, confident and

premium identity towards Ryderwear.

Colour Element:

• Minimal use, when used it is for reason

• Highlight a key word/s in heading

• Subtle highlight colour for button or other icons

Creative Direction 

Art Direction

Storyboarding

Content


Youtube: Link
Tik Tok (Tease): Link
Tik Tok (Announce): Link

Photographer: MGH Photography

www.michellegracehunder.com

Videographer: Robbie Smith

www.instagram.com/bybob.co

Six is a pop-inspired musical that retells the story of the six wives of Henry VIII as a historic pop concert.

THE CHALLENGE

Create interesting content pieces through the course of the marketing campaign for a production that has a built in audience but hungry for new and more engaging content than the previous production.

For a major tentpole moment of the campaign, the cast announcement, we needed to deliver exciting and visually striking content to entice the audience this production is new and valuable enough to revisit even if they had seen it before.

HOW

The focus was to showcase the cast’s personality and enthusiasm with bright colours that was associated with their character in the production. With bold colours and dynamic camera techniques we created energetic content that reflected the cast enthusiasm and production spirit

OUTCOME

We were able to create a visual style across photography and motion that broke new records for social engagement in Australia. This resulted in a successful social campaign and sold out performances across the season.

'You Decide Your Vibe'

Approach
Ryderwear Sola collection has a vibe for every workout you do, every time of day, everywhere you go.

Execution
Shot in LA, we wanted to showcase strength of the individual and community in a relaxed outdoor location. The mix of colours, models and exercise highlighted the choice of expression with the choice of Sola vibe

'Love Yourself NKD'

Approach
Promote a movement of empowerment, body positivity and comfort through the reactions to the collection from the Ryderwear community.

Execution
We ran a competition for the Ryderwear community to share their favourite RW activewear. As a prize for sharing a selection of entrants featured in the campaign for the NKD collection, sharing their thoughts, feelings and why they choose to love themselves NKD.

As the NKD collection evolved and grew the theme of empowerment and positivity stayed with it.

Art Direction
Brand Identity

Set in the centre of Paris nightlife, not for the faint hearted. It’s a hood, sans pretence. You arrive cold and you always find a party.

Into this glamorous but edgy nightlife arrives the new owner of a very old nightclub. Rumoured to be haunted, a little tired, a little run down, but transformed during this first evening our new owner spends in his new club as he discovers the troupe of burlesque, circus, dance and vocal performers who have been hiding behind closed doors as they waited to find the future of their nightclub home.

A warm-hearted but thumping discotheque beat that propels this 80-minute performance as the nightclub transforms into the sophisticated, glamorous reflection of modern Paris.

Brand Identity
Art Direction

Starring Marcia Hines and iOTA, Pigalle set the Spiegeltent on fire as part of the 2019 Sydney Festival, 'Pigalle' is a unique combination of cabaret, circus, burlesque and discotheque; and features a stellar cast of performers including music legend Marcia Hines.

A fading neighbourhood will be transformed into a magical world of music and reckless abandon in the world premiere of 'Pigalle'.

Art Direction
Brand Identity

Returning in 2020 as Velvet: Rewired.

Velvet is an award-winning hit show that was created by Craig Ilott and Peter Rix and commenced performances in 2015 at the Adelaide Fringe Festival.

Nominated for an ARIA Award and the winner of four Adelaide Fringe Awards including “Pick of the Fringe” and “Best of Fringe”, this scintillating show that shocks and surprises at every turn has played sell-out seasons at the Edinburgh Fringe, the Brisbane Festival, the Sydney Opera House, Perth’s Fringe World, Ten Days on the Island in Hobart, and now sets sail on the Norwegian Cruise Liner ‘The Jewel’!

Velvet is disco-fuelled circus/burlesque cabaret, this sexy, spectacular, sparkling and slightly sado-masochistic show channels the original Studio 54 nightclub. Dazzling acrobatics, disco divas and seductive chanteuses in a hot, pulsating atmosphere.

‘VELVET’ is a fantastic sensory overload – funky, fresh, fun and sexy.

“This trip to Boogie Wonderland is a gold-plated hit.” – The London Times, UK

“VELVET completely redefines cabaret as a disco inferno… shocks, surprises and scintillates at every turn. Each and every act had the audience roaring with delight.” ***** – Adelaide Advertiser

“If you’ve a penchant for disco, sequins, or a damn good show, look no further. Just leave your inhibitions at the door.” – Rip It Up.com

“A winning mix of nostalgia, dance music and circus twizz.” – Sydney Morning Herald

“One of the most exciting, engrossing and intelligent pieces of theatre I’ve seen this year.” – Daily Review

“Expect pure, unadulterated fabulousness, liberally sprinkled with sequins and wrapped up in a thumping disco soundtrack.” – City Arts Hub

Art Direction

Melbourne PR Agency rebrand

Art Direction
Project Management

Womens Camo is a range designed for the female lifter who wants to stand out in the squat rack with a stylish camo print. For tough workouts that demand maximum support and comfort. For the lifter who is too bold to blend in.

Video: Link

Brand Identity
Creative Direction
Art Direction

Creative Direction
Art Direction

Land Rover: Polo in the City is part of the Urban Polo circuit, which is the largest national polo series in the world.

Established in 2005, the award winning ‘Polo in the City’ series has cemented its position as Australian market leader within the premium, luxury and performance niche, in areas of hospitality as well as brand promotion.

Sponsors include: Land Rover, Pol Roger, Somersby, Politic, Asahi, Carat and Westfield

Sydney, Melbourne, Brisbane, Perth.

Design Direction

Sydney's iconic fashion, beauty and style event is powered by Australia’s best-loved publications including ELLE, The Australian Women’s Weekly and Cosmopolitan, and supported by Harper’s BAZAAR, SHOP Til You Drop, OK!, Woman’s Day, Dolly and NW as well as our headline sponsor, Myer.

The two-day ultimate fashion and beauty extravaganza took place in Pitt St Mall and Westfield Sydney, in partnership with Myer. Runway shows every 30 minutes featuring Australia’s top designers, insider workshops, free hair styling with The Dyson Supersonic and meet n greets with the fashion industry's biggest experts throughout the Pitt St precinct.

Design Direction

In celebration of the launch of new YSL Black Opium Nuit Blanche fragrance, the launch played host to a variety of experiences for consumers and VIPs alike, including a DJ performance by Flight Facilities and GG Magree, a bespoke YSL cocktail bar, lipstick engraving and make-up artists on hand.

Consumer attendance was driven via an online campaign and tickets complimentary for the first lucky 500 to collect their tickets from Myer and David Jones. With crowds around the block all tickets were collected within 27 minutes.

#blackopium

Creative Direction
Art Direction
Brand Experience Campaign

Client: Bring Cider

Phase One
: The InCider

Promote brand awareness of Bring Cider amongst young music fans as a brand of choice.

Phase Two: Hijack The Festivals

Our strategy will be to hijack the flooded cider market rather than sponsor.

Using the audience built during Phase One we will hunt for the next #bringincider through social posts during Australian music festivals.

Phase Three: Secret Gig

Invite new and previous #bringinciders to a secret, unique and intimate gig.

Recorded as a campaign bookend piece for online content with vox pop style interviews and revisiting original participants.

Phase Four: Gift Voucher

As part of the secret gig guests will be able to bring a friend but also using a social media tool kit be able to gift a cider to a friend who couldn’t make it.

This recipient will be able to store the drink voucher in their smart phone wallet and redeem their cider at participating bars and bottle shops.

Creative Direction
Art Direction
Brand Partnership
Product Design


Client: Penfolds

Product: ‘Senses’ Limited Shiraz Release


A limited edition wine release designed to saturate every human sense partnering Penfolds and the Sydney Symphony Orchestra.

Taste: Penfolds Shiraz

Sound: An original orchestral piece composed exclusively for this wine release that can only be played with the opening of the wine itself.

Touch: The composition sound wave textures carved into the packaging

Smell: Penfolds Shiraz

Sight: The original handwritten sheet music used within the packaging. A unique, stylish bottle design.

Brand Activation

ISSUE

Pepsi are seen as the challenger brand in the Australian soft-drink market with Coca-Cola owning the main market share. Pepsi wanted to insert themselves into conversations around Coke in order to remain relevant with the soft-drink audience.

INSIGHT

Coca-Cola was currently in negotiations around renewing their landmark sign sitting in Sydney's Kings Cross. At the time this conversation was trending via various social networks in Sydney as the idea of the Coke sign not being there was of 'cultural' and 'landmark' importance.

IDEA

Hi-jack the sign to show Coke they should just renew and not take life so seriously. But instead of actually building a neon-sign, GPJ where going to create the mother of all pranks. We were going to use a mixture of live footage and post-production mastery to compile short 10sec videos, which appear to be taken live on the streets of Kings Cross with hype and excitement around the hi-jack. Then we would leak the videos socially and to various media outlets and then watch the mayhem unfold.

IMPLEMENT

PROJECT WAS CANCELLED 24HRS AFTER GREENLIGHT FOR LEGAL REASONS!

Brand Activation

ISSUE

Yonex are the official stringing partner of the Australian Open, and one of the world’s oldest and largest tennis brands, yet no-one knows who they are. How do we promote their presence at the Australian Open while educating attendees on one of the most crucial tools for a tennis player – tennis strings.

INSIGHT

Tennis is still popular amongst young fans and players. Due to changing social climate and trends, this same audience are looking for changes to keep them intrigued and engaged, they are wanting to see new details in their sport that appeal to their culture. Our target audience are looking for a more engaging experience with their sport where physical performance and mental stimuli are key to keeping them engaged. The rise of e-sport programs and Pokémon GO are testament to this with competitive play key, but player strategy and data insights also play major roles to succeed.

IDEA

GPJ took the impressive statistics of Yonex strings and turned them into a high-intensity, high performance activation that is competitive, fun and shareable. Using the Yonex’s partnership with the Australian Open as the core inspiration, ‘Tension Always Wins’ communicates the message that perfectly strung racquets are not only the cornerstone for any winning match, but Tension is the desire that drives you to win.

IMPLEMENT

Under my leadership, a live action game is being delivered where the user can select their favourite Yonex player and try and match their racquet tension in a game of precision and strength. The game uses bespoke code connected to an industrial tension weigh which will calibrate the tension strength depending on each player creating a handicap. The game highlights;

• A strategic narrative and compelling theme

• Fresh angle on a historically corporate tennis brand including lock-up and complete service design

• Digital activation to enhance engagement and collect data to help promote sales growth and inlfuence brand perception

RESULTS

1,200 players recorded a day at the australian open

Twitter engagement increased 444%

125hrs of game time played

Creative Direction
Art Direction
Brand Awareness Activation


Client: Yonex


Yonex is a Japanese manufacturer of sporting equipment for tennis, producing rackets, shoes, tennis balls, and other equipment.

For the Australian Open we will create a social campaign around Yonex sponsored tennis players and Spotify.

Prompted by players, fans will create playlists shared through Spotify and the Sounds of Yonex website. Selected playlist can be broadcast during match breaks creating theme songs for individual players. Each player will select the playlist that they would enjoy the most over such a competitive time in their calendar. The winner being acknowledged by their favourite player and receive tickets to the Australian Open finals.

#MyTennisRacket

Creative Direction
Art Direction
Brand Partnership Activation

Client: Fitbit/Recording Artist/Fine Artist

A partnership combining music, art and wearable technology.

Using a GPS Fitbit we track an up and coming recording artist as they attend major music festivals around the world.

Using line tracked of their day we combine weather data, attendance, etc, to influence a local artist and produce an art series for shows, charity auctions, festival art the following year, etc.

#dARTa

Creative Direction
Art Direction
Social Campaign

Client: Commonwealth Bank

Product: The Smartwatch Account

SMP: Australia’s First Bank Account On Your Wrist

Influencing people to break up with their credit cards.

A social media competition using Twitter posts of creative break up lines you would say to your credit card.

Using the hashtag #disCARDed, Commonwealth Bank would award the most creative line a new Smartwatch account with $100 credit.

#disCARDed

Creative School submission

Art Direction
Brand Identity

Music Community App
Maven gives you access to top music experts from around the world so you can receive playlists, tracks and music content that suit your tastes.

Build a better music collection.

Connect with music experts and tastemakers that suit you and to broaden your music library and amplify your Spotify suggestions.

Build your recommendations team.
Match you with music experts and tastemakers that suit you.

Curate your music feed.
Receive handpicked recommendations from experts you follow. 

Instantly add to your library.
Easily skip what you hate and save what you love to your Spotify library.

Art Direction
Brand Identity

Art Direction
Product Design

K25 Time Capsule is a boxset by Australian recording artist Kylie Minogue. It was released as part of Minogue's 25th Anniversary Celebrations, and featured most singles of her career up to that point.

Art Direction
Brand Identity

Compare your cash flow visibility with your industry and region

Art Direction
Brand Identity

Digital app to track your digital consumption.